半價網

  前幾日看到 的一篇文章,文中談論到的創意行銷概念,這與我近日正在幫我姊規劃建構的商務網站實有異取同工之妙,但其規模更大,同時商品擴及所有層面,並且以原價 50% 的訴求,相信可以讓許多消費者十分動心。

  然而這樣半價的訴求到底可不可能實現?半價網剛成立不久,便已經吸引了近千位的消費者進行購物預約,目前可以看到大部份的消費者的目標大多著重在 3C 商品上,這些商品價格是否能夠真的壓到半價,以及許多現有代理權的問題,還是讓人存在著許多疑慮。

  此外還有一個重點是商品的通路是否能夠順暢?消費者是否能在預約商品之後,在能忍受的期限內獲得供應商的支持並儘速的出貨,讓消費者能夠快速的取得購買的商品,是個值得注意的焦點。如果上述的條件真的能夠成功的突破與實行的話,相信會大幅改變廣大網路消費民眾的購物行為。

  除了以量制價的概念以外,網路本身就是個降低行銷成本的好地方,不需要設置據點,人事成本也可以盡量降低,例如就是其中一個例子。全自動化平台同樣是重點之一,前陣子在台北市看到的 ,就是應用這樣的概念,除了可以省去大量的人事成本,同時可以降低商品售價,讓更多消費者樂於購買。

  在這個錢愈賺愈少的時代,許多消費模式也正在快速改變。

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